Aphy launches the AI platform for hoteliers, executing tasks autonomously, 24/7, in real time. 

Aphy reveals an agentic AI platform, orchestrating back-office operations in real time, while keeping teams fully informed and in control. Built to execute the manual operations that quietly consume a property’s day. 

Switzerland, 22nd September 2026: Aphy challenges the purpose of AI and lands with a fresh proposal where tech works for the operational teams, allowing them to preserve hospitality as human, intimate and personal. 

Hoteliers spend most of their time reconciling, double-checking, or navigating from PMS to channel manager, extranets and inboxes. Every reservation not checked is a potential operational failure; each OTA commission unchecked becomes an extra cost to the property. Talent does not need more AI replacing their jobs, they need one freeing them from computer screens, they need one clearing the path for them. 

Once connected to the hotel’s existing systems like the PMS, channel manager, or shared inboxes, Aphy begins working from day one, without requiring staff to change how they operate or learn a new platform. 

“Independent hotels have been doing repetitive, manual tasks for as long as I can remember," said Pedro Moreira, CEO and co-founder of Aphy AG. "Not because they want to, but because until now, there was no alternative built for them. Aphy handles what should never have needed a human in the first place: the transactional. So the people who chose hospitality for the love of being hosts and creating meaningful experiences can get back to doing exactly that."

Aphy does it. 

Reservation checks, cross-references every booking between your PMS and connected channels, catching mismatched rates, dates, room types, guest data, etc, and adding all necessary details like comments, traces, alerts, packages, guest profiles, travel agent or company profiles, and much more. 

Payment checks, verifies the payments tied to each booking, generates and sends payment links when needed, handles routing instructions and flags failed, partial, or missing charges so revenue doesn't slip through. Reservations with invalid payment methods get cancelled, freeing the inventory in time to sell again.

Commission checks, reconciles OTA and GDS commission invoices against actual stays, checking each folio, line item by line item, catching overcharges and billing errors that routinely go unnoticed across hundreds of bookings.

Inbox management, reads, categorizes, and drafts replies to incoming emails, handling rates and availability inquiries and other FAQs, and forwarding you anything you decide you want to be in control of.

Aphy is built for hoteliers, by hoteliers. 

Aphy smartly evolves from a project-based bespoke automation provider to a product-led company, making AI tech available to every team, especially those wearing different hats, and supporting them with greater efficiency, consistency and reliability across the entire guest journey.

Connecting directly to hotel systems, Aphy executes tasks autonomously and reports back on what was done and why.
The platform handles the repetitive operational work that quietly consumes a property's day. The result: fewer hours spent on screens, fewer operational errors, and more time for teams to focus on what guests actually want: human hospitality.
Built for independent hotels, Aphy turns scattered manual tasks into a single, transparent, automated layer that runs alongside the team.

Aphy is built, hosted, and operated within Europe, under European data protection standards. Every hotel record, every transaction, every reservation stays exactly where it belongs, protected, always. 

To book a demo, visit the official website at https://aphy.com/contact-aphy or contact Oliver Hartmann at oliver.hartmann@aphy.com. 

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Media contact

Pedro Moreira, CEO - pedro@aphy.com

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